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百山渡 130°

branding, package design, tea

Art Director
余岱官 Kuan

 「130°百山渡」 獨特烘培技術可將農藥、重金屬還有植物本身的自然毒全數去除。 殺菌點會隨著植物的不同,溫度落點也有所不同,130° 就是最佳的落點。 此落點諧音帶了百山孕育萬物的廣闊,更有著「重重難關重重渡」的禪意,故取名為「130°百山渡」; 秉持著尊敬大自然的精神,致力帶給消費者回歸純淨自然、健康零污染的食品。 為了表達 純、淨、零污染,以不同層次的白來呈現品牌主精神; 運用環保回收材質紙漿模,降低廢紙的汙染, 減少木材與塑料的消耗,貫徹130°百山渡的品牌理念。

「One Hundred Thirty Degree 130°」 Unique roasting technique eliminates pesticides, heavy metals and natural toxins within plants. Depending on the type of plant, the ideal sterilization temperature will be different, In our case 130° is the perfect temperature. 130° is homophonous with Baishandu, bearing the meaning of all-encompassing mountains that act as the cradle of all things in the universe. It also represents the meaning of "overcoming all obstacles and challenges", hence we named our brand One Hundred Thirty Degree 130°. Upholding the spirit of respecting Mother Nature, we are dedicated to providing consumers with pure, natural, healthy and pollution-free food products. In order to express the ideals of purity, clarity and zero-pollution, different shades of white are used to exemplify the brand's spirit; Eco-friendly, recycled molded pulp is utilized to minimize waste paper pollution, as well as decrease the depletion of wood and plastics, in turn upholding the brand philosophy of One Hundred Thirty Degree 130°.




Mark