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老傳統滷肉飯

branding, enviroment, restaurant
2012
- 2013


Art Director
余岱官 Kuan

Designer
賴怡伶

Photography
賴怡伶

老傳統以純樸的手寫字與手感的滷肉飯圖案作為主視覺,配上沉穩的豬肝紅色.在傳統氛圍中注入新意,傳達古早實在的好味道與嚴謹現代化的食材與衛生管理兼容並蓄的企業理念。

The main visuals consist of simple handwritten characters and hand-drawn braised pork rice,complemented by a sophisticated pork liver red color. Infusing freshness to the traditional ambiance and conveying the delectable flavor and meticulousness of this nostalgic flavor as well as the corporate philosophy of merging modern ingredients with hygiene management.

Mark