黑門甘露 什味鍋物_
BLACK DOOR HOT POT
branding, restaurant, store identity
2018 - 2019
Art Director
余岱官 Kuan
Designer
汪平
Photography
汪平
BLACK DOOR HOT POT
branding, restaurant, store identity
2018 - 2019
Art Director
余岱官 Kuan
Designer
汪平
Photography
汪平
黑門甘露的品牌調性塑造：將平價連鎖火鍋店以舒適並帶點日式風情呈現，也因著品牌主理人是位虔誠的基督徒，希望能藉由黑門甘露傳遞福音，讓前來用餐的客人們都有機會遇見神的愛，故在店鋪的設計中也巧妙的將神的訊息融入其中。
希望能讓消費者們以平價的消費卻能享有非常舒適的用餐環境為黑門甘露的期許。
因未來以連鎖火鍋店為發展目標，店舖設計著重於材質與好複製的設定。
Interior branding of the dining space has an overall comfortable and Japanese aesthetic. As per the owner’s wishes, bible verses were incorporated where they can be throughout the space to pass the gospels because of the owner’s Christian faith. That said, verses were planted strategically in the space without being too aggressive as if they are secret messages waiting to be discovered by patrons.
The Black Door aims to provide people with affordable fine dining experiences. Identity of the restaurant is designed with the easy replicability for future expansion in mind.
希望能讓消費者們以平價的消費卻能享有非常舒適的用餐環境為黑門甘露的期許。
因未來以連鎖火鍋店為發展目標，店舖設計著重於材質與好複製的設定。
Interior branding of the dining space has an overall comfortable and Japanese aesthetic. As per the owner’s wishes, bible verses were incorporated where they can be throughout the space to pass the gospels because of the owner’s Christian faith. That said, verses were planted strategically in the space without being too aggressive as if they are secret messages waiting to be discovered by patrons.
The Black Door aims to provide people with affordable fine dining experiences. Identity of the restaurant is designed with the easy replicability for future expansion in mind.
