🌱 用一顆赤誠的心，種出最純粹的果實 🍑✨
2004 年，Kings River Inc. 在美國加州的土地上，懷抱對品質的執著與對土地的敬畏，種下第一棵水蜜桃樹。這不僅是一門農業事業，更是一場關於 土地、陽光、人情味 的故事。
Kings River Inc. 的品牌精神源自三代果農的傳承，秉持著台灣農民精緻管理。以最純淨的雪水灌溉、最嚴謹的手工挑選，確保每一顆果實都能達到「在欉紅」的極致鮮甜。
🍃 從根源出發，紮實而生。
品牌標誌設計融合了「3 、樹根、Ｗ、植物」的元素。
「3」：象徵三代果農的執著與傳承。
「W」：代表汪家的匠心精神，生生不息。
「樹根與植物」：象徵果實汲取大地養分，穩健成長。
🌞 陽光映照下的視覺語言。
以加州陽光的暖黃色為主軸，傳遞溫暖與純粹的美好。
Kings River Inc. 不僅是一個農產品牌，更是一場視覺與味覺的協奏，讓 「好看的外表」與「好的品質」並存，讓設計與果實一樣，誠實的呈現品牌價值。
https://krifarms.com/en/about/🍑🍇🍒
With a truthful and impassioned heart grows the purest fruit.
In 2004, Kings River Inc. planted its first peach tree in California, guided by a deep devotion to quality and a profound respect for the land. More than a business, it is a story of earth, sun, and people.
Kings River Inc. embodies the unwavering spirit of Taiwanese farming—a legacy of meticulous care passed down through three generations. From snow-fed irrigation to the most precise hand-picking techniques, every step is taken to ensure each peach ripens to perfection.
What began at the roots has flourished through commitment and care.
The logo mark is formed from three symbolic elements: the number 3, the letter W, and the image of plant roots.
To embody the warmth of California sunlight, a canary yellow color palette was chosen—radiating sincerity and heartfelt warmth.
Kings River Inc. is more than a produce brand—it is a harmony of visual storytelling and taste. By placing equal value on presentation and product quality, the design pays homage to the brand’s honest and wholehearted expression.
2004 年，Kings River Inc. 在美國加州的土地上，懷抱對品質的執著與對土地的敬畏，種下第一棵水蜜桃樹。這不僅是一門農業事業，更是一場關於 土地、陽光、人情味 的故事。
Kings River Inc. 的品牌精神源自三代果農的傳承，秉持著台灣農民精緻管理。以最純淨的雪水灌溉、最嚴謹的手工挑選，確保每一顆果實都能達到「在欉紅」的極致鮮甜。
🍃 從根源出發，紮實而生。
品牌標誌設計融合了「3 、樹根、Ｗ、植物」的元素。
「3」：象徵三代果農的執著與傳承。
「W」：代表汪家的匠心精神，生生不息。
「樹根與植物」：象徵果實汲取大地養分，穩健成長。
🌞 陽光映照下的視覺語言。
以加州陽光的暖黃色為主軸，傳遞溫暖與純粹的美好。
Kings River Inc. 不僅是一個農產品牌，更是一場視覺與味覺的協奏，讓 「好看的外表」與「好的品質」並存，讓設計與果實一樣，誠實的呈現品牌價值。
https://krifarms.com/en/about/🍑🍇🍒
With a truthful and impassioned heart grows the purest fruit.
In 2004, Kings River Inc. planted its first peach tree in California, guided by a deep devotion to quality and a profound respect for the land. More than a business, it is a story of earth, sun, and people.
Kings River Inc. embodies the unwavering spirit of Taiwanese farming—a legacy of meticulous care passed down through three generations. From snow-fed irrigation to the most precise hand-picking techniques, every step is taken to ensure each peach ripens to perfection.
What began at the roots has flourished through commitment and care.
The logo mark is formed from three symbolic elements: the number 3, the letter W, and the image of plant roots.
- 3 represents the heritage and dedication carried through three generations of family farming.
- W stands for the Wang family, whose artisanal spirit defines the brand.
- Roots reflect the grounded strength and steady growth of the land that nurtures such supple fruit.
To embody the warmth of California sunlight, a canary yellow color palette was chosen—radiating sincerity and heartfelt warmth.
Kings River Inc. is more than a produce brand—it is a harmony of visual storytelling and taste. By placing equal value on presentation and product quality, the design pays homage to the brand’s honest and wholehearted expression.
