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天成毛刷廠
Tin Shing Brush

 
branding, rebranding, culture
2014


Art Director
余岱官 Kuan
 
Designer
顏君如

Photography
白偉奇



甲子工藝 真心傳意
遵循古法 技藝傳承

直接的自我介紹+復古字型+復古文字排列+框線 為天成的品牌主視覺, 訴說 品牌歷史背景 與 天成的精湛工藝 懷舊又前衛 傳達天成毛刷廠不斷創新研發, 意圖使民眾了解這項傳統技藝的執著與用心。

Six decades of craftsmanship and true heritage Traditional craftsmanship

Ancient tradition Direct self introduction+retro font+archaic layout+frame, these are the main visual appeals of Tin Shing, portraying the brand's history, background and exquisite craftsmanship. Nostalgic and avant-garde at the same time, Tin Shing is dedicated to relentless R&D, with the ambition of allowing the public understand the dedication and commitment of Tin Shing towards the traditional craft.


Mark