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minimo 袖珍藝術

branding, package design
2012


Art Director
余岱官 Kuan

Designer
賴怡伶

Photography
賴怡伶

 
Minimo的袖珍作品最主要的風格是優雅清新的鄉村風,尤其擅長繁複的細節與仿舊的刷色技術。細細觀看一件作品,現實生活裡無法實現的願望彷彿都可以在縮小的世界裡成真。
因此設計logo時也以此方向出發,以細緻的手寫字體描繪出minimo的精神,色彩則以淡淡的湖水綠搭配古典的深咖啡色,靜謐的氣質不過分搶眼,能襯托各種作品更加鮮明獨特。

Minimo's petite creations adopt an elegant, refreshing country style, it specializes in intricate details and old-fashioned stone washed colors. It takes a closer look at each creation,seemingly out of reach dreams in life are materialized in the miniature world. Thus logo design is also inspired by this concept where delicate handwriting is used to depict the spirit of minimalism.In terms of color, mild lake green is complemented by classic dark brown color to create a low key demeanor that can accentuate the unique qualities of various creations.


Mark